Top Three Uses of Cosmetic and Beauty Products

Cosmetics and beauty products refer to the category of products intended at beautifying and enhancing the overall personality of an individual. Though these products have been around thousands of years, the cosmetic industry rose to popularity in the 20th century. Today, the worldwide cosmetic industry is a billion dollar industry with countries from various continents contributing towards it.

The use of beauty and cosmetic products was limited to the rich women till the 19th century. The scene has changed over all these decades and women from all sections of the society purchase these products. Not only women, but men too form a big part of the cosmetic buyers. There are mainly top three reasons for which these products are purchased.

To spot a presentable look is the first and the most obvious reason for using cosmetics. Not everyone is born with great looks and cosmetics help to attain the same. Even those with naturally good looks use these products to further enhance their beauty. Primer, foundation, lip gloss, mascara, eye liner and nail paints are among the top products that women use to enhance their appearance.

Women who are habitual of attending social events and functions frequently are the top buyers of these products. The popularity of these cosmetics and beauty products is also raised with the launch of new varieties every now and then. For instance, different shades of lipsticks and nail polishes are introduced every new season to gain attention of the buyers. Fashion trends keep on changing and these products help fashion enthusiasts to keep pace with the latest trends.

Skin care is another important reason for men and women to use these products. Issues like acne, wrinkles and aging signs are of great concern for people at different stages of their lives. Skin care cosmetics are therefore in huge demand because of their action as remedies to fight these issues. Skin cleansers, face masks, body scrubs, moisturizers, body lotions and many other similar products deal with issues related to different skin types. Acne treatment creams and anti-aging solutions are among the top cosmetics and beauty products one can find in the market.

The third important use of these cosmetic products is in the show business and variety of art forms. Male and female artists, who perform in films, theater and on television, need to wear makeup to look beautiful and charming. Models walking on the ramps too need the support of these products to add worth to their fashion appeal. Traditional dancing forms require the performers to get ready according to the customs using various cosmetic products.

Cosmetics and beauty products are available in two different varieties – those with natural ingredients and those with laboratory based chemicals. The customers need to understand the pros and cons of each of these categories to make their right use for the intended purpose.

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