Whoever said “everything sells” actually meant that everything sells with proper advertising. Advertising is a combination of intelligence and effectiveness. Many companies spend more money to endorse their products than they had spent while creating them. But there are several ways of advertising and promoting your goods and services that are inexpensive and cost effective.
You might not have enough money to make a tableau run through the city or get a bill board on the busiest streets or even go for a media release. Does this mean that you will not be able to effectively launch your product? Well, the answer is no, as you are sure to find other advertising medium that will market your product.
One of the most effective forms of advertising in today’s world is sending an email or an SMS. For this you need a database of email ids and mobile numbers of the target audience that you have in mind. You then need to design a visually attractive page that you can send in an email and compose a message that will grab attention as soon as the SMS displays itself.
Another advertising medium is having a website of your own. You can also take help of a web designer and add meaningful content to the website along with an appealing look so that when people use search engines to look for the goods and services that you are offering, you website appears in the search results. This will increase the awareness of what you have in store for your clients.
Telemarketing is one more cost effective advertising medium. Call your potential clients and make them aware of what you can offer them. You are sure to catch the interest of some people in this process. Distributing leaflets with details of your products and services can also help. All you need to do is get these leaflets printed. You can either have someone deliver these door to door, or you can request a newspaper distributer to slide the leaflets in the newspapers that are being distributed. You can also find someone who can stand near shopping malls or subway stations and distribute the leaflets.
You can use one or more from the several advertising ways that serve as value for money options to market your product.