Businesses with Growth Opportunities during Diwali and Dusehra

Festive season is the time for businesses to grow and a large number of companies gear up to increase sales and profit. Festivals like Diwali and Dusehra increase sale prospects to new heights. The sales of consumer goods, electronic equipments, luxury cars and so forth increases manifold. Most of the automobile companies’ gears up for the upcoming festive seasons as festive seasons are considered to be auspicious for the purchase of new automobiles.

Business That Grow During Festive Seasons

Electronic equipments: In the beginning of this financial year, consumer sentiment was quite low due to a large number of factors. However, by the beginning of September, consumers began to purchase products. Most of the companies that manufacture electronic products such as LCD TVs, refrigerators and air conditioners expect an upswing in their sales in the coming Diwali and Dusehra festivals. The profit is expected in double digits by most of these companies.

Automobiles: Even though the consumers are affected by a hike in fuel prices and inflation, festive season is a time to purchase new cars. Car manufacturers expect a huge profit during festive seasons like Diwali and Dusehra.

Home furniture: Another business sector that expects huge sales in the upcoming festive season is the home furniture and décor companies.

Apparels and accessories: Festive season is the time to purchase new apparels and matching accessories. Diwali and Dusehra are grand festivals in India and the apparel industry experiences a huge surge in sales and profits.

Sweets and savories: Diwali and Dusehra are incomplete without sweets and dry fruits. It is one of the most important business sectors that are hugely affected with the oncoming festive seasons.

Crackers: Festive seasons like Diwali and Dusehra increases the sales of crackers, candles and diyas. Festive season is the only time when these sales tend to soar to heights. So the industry maximizes its profits during festive seasons.

Nevertheless, a large number of consumers are becoming conscious of the increasing prices, unemployment, increasing expenditure on basic necessities and therefore plan to spend less. It has also decreased consumer confidence to a large extent. However, most companies believe that festive season is a time when consumers spend irrespective of soaring price rates.