Aroma has always stood for fragrance and a feeling of beauty and freshness. In today’s discussion when we talk of aromatic products the first thing that comes to my mind is “Beauty”. Now, beauty has many forms. It can be external as well as internal. Primarily it is the internal beauty which reflects in our appearance and health. Consequently, the inter-relation between a beautiful and a healthy body comes in the picture.Aromatic products rule not only in the cosmetics division, but, also in the domain of health, living and food. Undoubtedly all these divisions are so closely knit. In the area of health, many ayurvedic and herbal products predominantly use aromatic herbs and minerals to execute an environment of freshness along with cure and medication. Similarly, we use aromatic candles and perfumes in our houses and other public joints to create an ambience of freshness and beauty. Last but, not the least, aromatic spices, herbs and colours are used in our cooking to give that extra touch of perfection and completeness. Talking of the aromatic products we need to understand that these products also house an umpteen business opportunities and entrepreneurship. Not only the end products but also the raw materials along with the related business opportunities form a lucrative sector to explore deeper in the near future. They represent quite a challenging business to business opportunity too.
Right from the health sector to beauty regimes, business opportunities are knocking at the door. India being the storehouse of valuable medicines and aromatic plant species with an extensive bio-diversity, a tremendous potential and advantage in the export area is lying ahead of the subcontinent. Export of aromatic herbs and minerals with the import of right technology, gives us the right platform to dabble with the B2B opportunity in these products.
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