Traditional Vs Modern Business Promotion Strategies

Traditional ways of business promotion include print media marketing, radio marketing, television marketing, door-to-door marketing and many other similar ways. The modern ways of business promotion consist of internet marketing and mobile marketing. There are many ways in which these two sets of business promotion strategies differ from each other.

Modern practices of business promotion are considered better than the traditional ways and there are many reasons to support this. If you are a business owner, you must understand these reasons from the following discussion to choose the more effective way of promoting your business.

Cost
Placing a business ad in traditional yellow pages or telecasting a business advertisement on television may cost you thousands of dollars per year. On the other hand, business promotion strategies practiced on the internet cost significantly lower. If you are business starter, it can be a great way to save your business cost using modern business promotion through internet.

Global Reach
Business promotion strategies through newspapers, television and radio help your business message to spread to a confined geographical area. On the other hand, business promotion through internet and even through mobile can extend the reach of your business message to national as well as international levels.

More Space Available
On internet, you can find huge space available with business directories and other promotional mediums. So, you can use as much space as you want at low cost to promote your business in a big way. On the other hand, television and radio advertisements have time restrictions and printed ads have space restrictions for your business promotion campaign.

Easy to Access
Business advertisements are easy to access on the internet, as the interested buyers can access your ads at any point of time. Internet connection is required for the same, but the number of internet users are increasing at a fast pace with each passing day. On the other hand, you can’t control the way your advertisements in newspapers and television will be accessed by the buyers.

Output Measurement
Measuring the performance of your business promotion campaign is easy and practical with internet. You can easily track and know about the people interested in your business, their location, age and interests as well. It is difficult to measure your business promotion campaigns done through traditional ways.

No matter whether you have products for end customers or business owners like retailers and wholesalers, modern advertising can help you in a far better way than traditional business promotion ideas.